I’m in Brussels to speak at the FIBEP Future of Broadcast Monitoring and Measurement conference tomorrow. Among the key points I am making is the social nature of video and how consumers are already sharing millions of videos online each day – but it is hard for them to capture and share broadcast television content. [...]
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“It’s a virtual DVR for every channel, every city, at every hour of the day.”
You can’t say it any better than TVEyes subscriber Brian Stelter, a reporter who writes about television and digital media for The New York Times. Stelter is interviewed by The Atlantic Wire on how he keeps up with his beat – the 24-hour media business and its ever-morphing leading edge. The torrent of input he [...]
Video Briefing Books: Preparing a Spokesperson for a TV Interview or Segment Appearance
All public relations professionals are familiar with briefing books, as are experienced spokespeople. There are a lot of tools PR pros use to prepare a business executive or government official for a print interview. A few keystrokes on Factiva or Lexis/Nexis and you can quickly create a relevant set of print articles for your spokesperson [...]
Media Training for Television: Recent Clips Help Spokespeople Better Prepare for TV Interviews.
Media training for spokespeople is valuable in ensuring that the outcome of a TV interview is as close as possible to the desired result. Many of us have seen unprepared spokespeople bomb on TV or just do a fair but not great job. The desired outcome of a TV interview, beyond getting your message points [...]
Opposition Research: Using TV Search and Monitoring for Political Campaigns
An opposing politician’s gaffe, attack, flip-flop or substantive speech as aired on TV can support long-term opposition research projects and create an immediate opportunity for your campaign to counterattack or use as fodder within the news cycle – but only if you have complete and accurate source material. In order to be most credible, your [...]
