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U S E  C A S E

Develop Interview Talking Points

Getting ready to launch a new campaign?

Make sure your messages are sharp. Analyze past coverage to uncover lines of questioning and evaluate which answers worked, which didn’t, and why. By the time your spokesperson appears under the lights, he’ll be completely on point.

Benefits

Evaluate past TV interviews

Assess spokesperson readiness

Determine possible interview questions

Develop talking points

Build better briefing books

Assess TV interview risks

Use clips to improve spokesperson delivery

Understand media personality’s interview style

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