U S E C A S E
Develop Interview Talking Points
Getting ready to launch a new campaign?
Make sure your messages are sharp. Analyze past coverage to uncover lines of questioning and evaluate which answers worked, which didn’t, and why. By the time your spokesperson appears under the lights, he’ll be completely on point.
Evaluate past TV interviews
Assess spokesperson readiness
Determine possible interview questions
Develop talking points
Build better briefing books
Assess TV interview risks
Use clips to improve spokesperson delivery
Understand media personality’s interview style