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U S E  C A S E

Understand Coverage Reach

A clever idea might land you on the nightly news, but will it move the needle for your client or business?

If you’re in front of the right target audiences, you’ll have an impact. That’s why it’s critical to understand which markets you’ve reached. With viewership data, publicity value, and easy reporting features, you’ll know if you’ve hit the mark.

Benefit

Demonstrate value of PR

Measure PR campaign success

Share viewership data

Show publicity value of clips

Keep clients informed

Show trends in coverage

Report coverage to stakeholders

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