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Latest from our blog

Why TV Advertising Still Counts Among Voters

In early November, after months of campaigning, Democratic political candidate Continue Reading →

How Brands Can Use Broadcast Monitoring to Seize Pop Culture Moments

When Jon Stewart retired in early August, many guests, fans and even critics showered him with accolades and farewells. But among those who said th Continue Reading →

What Color is Your Banana? Six Crucial Roles for Media Monitoring in Crisis Management

The Banana Index illustrates three types of crises. In addition to “Yellow,” a crisis can also be “Green” or “Brown.” Each category rep Continue Reading →