By Alyssa KeatingIn recent years, the podcasting landscape has experienced exponential growth, transforming from a niche form of entertainment into a mainstream medium with global reach. Podcasts have become a dynamic platform for content creators, thought leaders, and brands to connect with their audience in an intimate and engaging way, [...]

In today's digital age, where information flows ceaselessly across numerous platforms, media monitoring has emerged as a powerful tool for brands to decipher their customers' preferences, opinions, and sentiments. By keeping a vigilant eye on various media channels, brands can glean invaluable insights into their target audience's behaviors and opinions.Let's [...]

Today’s business environment is a global one. Companies can access new markets, collaborate with international partners, and draw from a global talent pool like never before. Businesses can reach customers worldwide, in an instant - all it takes is knowing where and how to find them. This dynamic landscape presents [...]

G2 is the largest and most trusted software marketplace - used by more than 80 million people every year to review, learn about and assess software products for their businesses. Several times per year, G2 reviews customer testimonials and assigns top honors to vendors whose products stand out from the [...]

Using TVEyes to Gauge Public Opinion, Test Messaging The Wesleyan Media Project was established in 2010 to track advertising in federal election cycles. Since then, WMP has been providing real-time information spending in federal elections, as well as public sentiment on key election issues, with the goal of developing a [...]

The TVEyes team has developed a new custom dataset that can query the TVEyes Podcast Archive from June 2019 onward. The dataset includes measurement information where available and enables customers to answer specific research questions such as, "which podcasts mentioned my product in the transcript in the last 2 [...]

Using TVEyes to Understand the Impact of Messaging & Inform Strategy Harmony Labs is a non-profit media research studio combining the power of data, science, and creativity to research and reshape our relationship with media. They build communities and tools to realize this vision, partnering with advocates, strategists, artists, [...]

TVEyes recently announced its entry into the Netherlands – home to some of the world’s most influential publications and to millions of engaged consumers of audio and video content.In the Netherlands, TVEyes will now offer: Broadcast monitoring of nearly 50 top Dutch TV and Radio sources, including national and regional [...]

Powerful APIs that Deliver Broadcast and Podcast Data Insights Into Your Existing BI Tools It is estimated that more than 90% of the world’s data is unstructured, therefore, and difficult to analyze. And much of this difficult-to-analyze data is broadcast data, spoken language audio or podcast data. But difficult [...]

Hundreds of national and state campaigns and public office holders from both the Democratic and Republican parties have depended on TVEyes to meet their broadcast monitoring needs. In fact, more than 50 percent of the current US House of Representatives and Senate rely on TVEyes to keep them apprised [...]

Broadcast monitoring is often used by public relations teams, which need to be alerted as soon as misinformation is reported, or key messages are omitted from a news report. These notifications allow the team to act quickly to make corrections. But there are many other uses across the enterprise [...]

As a public information officer (PIO), you play a special role in our communities. You contribute to society’s welfare with community and advocacy programs and maintain order by providing the public with accurate, timely and consistent information. Your work is no small task. In a large emergency, for example, [...]

You asked for it? You got it! Here, by popular demand, are the 17 things you should look for in a media monitoring partner: Operates 24 hours per day, 7 days per week, 365 days per year Covers all 210 of the US media markets (DMA’s) in real time with [...]

How do you mitigate – or even avoid – a crisis, protect your brand, keep senior leadership on message, develop strategy or drive new business? With broadcast media monitoring, you’ll excel at every one of these challenges – and much more. With broadcast media monitoring, you stay on top of [...]

For leadership at “household name” companies, brand management is crucial. And the public relations department of one Fortune 500 specialty retailer with a nationwide presence must be prepared for everything. With television and radio stations throughout the country running news and entertainment programs 24-hours-a-day, there is bound to [...]

As a public relations agency executive, your agency’s success is shaped by the amount of new business you win and the excellent results you consistently deliver to your clients. But how do you find and win new business that your competitors don’t know about? How do you regularly exceed [...]

In the past year, scores of CEOs woke up, poured a cup of coffee, turned on the morning news and learned – many for the first time – that the company was being investigated by a state’s attorney general; or that the company was being blamed for the deadliest [...]

When a company produces multiple public events that combine two great American pursuits – rock concerts and marathons – the events garner broadcast media mentions by the thousands. Competitor Group Inc., based in San Diego, owns and operates the Rock ‘n’ Roll Marathon Series, a year-round cycle of [...]

It’s highly important for state and county governments to monitor and respond effectively to news coverage and issues aired in broadcast media. Sussex County in southern Delaware is home to about 200,000 people and relies on TVEyes to help it stay on top of coverage in local, regional [...]

You’ve just landed a role as the new head of PR. You’re excited – it’s a great opportunity, and you’re confident you’ll deliver on the expectations. But where do you start? How do you quickly prove to your new manager that she made the right choice? What do you need [...]