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Blog2024-02-29T19:28:38-04:00

Blog

The audio and video data industry is exciting and dynamic, and changing all the time. For decades, TVEyes has led and shaped the media monitoring space, offering audio and video intelligence to data-driven decision makers around the world. Here on our Insights blog, we are pleased to share what’s new and what’s next, and our perspectives on this essential resource for business, organizations and governments alike.

TVEyes Customer Testimonials: The Company We Keep

There is perhaps no greater testament to a product’s value and utility than when customers say so. That’s why the diversity of organizations that use TVEyes – as well as the breadth and depth of ways they depend on us – is at the same time humbling and reaffirming. [...]

The Role of TV Monitoring in Today’s Media Landscape

By Amanda Crosby Staying informed and ahead of the competition is paramount for businesses and other organizations alike in the fast-paced digital environment. One of the most effective ways to achieve this is through TV monitoring, a crucial tool in media intelligence. In this blog, we'll delve into the [...]

The Podcast Boom: A Powerful Medium for Brand Building

By Alyssa Keating In recent years, the podcasting landscape has experienced exponential growth, transforming from a niche form of entertainment into a mainstream medium with global reach. Podcasts have become a dynamic platform for content creators, thought leaders, and brands to connect with their audience in an intimate and [...]

Understanding Your Consumers: Unveiling Insights through Media Monitoring

In today's digital age, where information flows ceaselessly across numerous platforms, media monitoring has emerged as a powerful tool for brands to decipher their customers' preferences, opinions, and sentiments. By keeping a vigilant eye on various media channels, brands can glean invaluable insights into their target audience's behaviors and opinions.Let's [...]

New Product Announcement: Introducing Custom Curated Podcast Datasets

The TVEyes team has developed a new custom dataset that can query the TVEyes Podcast Archive from June 2019 onward. The dataset includes measurement information where available and enables customers to answer specific research questions such as, "which podcasts mentioned my product in the transcript in the last 2 [...]

Expanding Our Global Reach

TVEyes recently announced its entry into the Netherlands – home to some of the world’s most influential publications and to millions of engaged consumers of audio and video content.In the Netherlands, TVEyes will now offer: Broadcast monitoring of nearly 50 top Dutch TV and Radio sources, including national and regional [...]

TVEyes for Business Intelligence

Powerful APIs that Deliver Broadcast and Podcast Data Insights Into Your Existing BI Tools It is estimated that more than 90% of the world’s data is unstructured, therefore, and difficult to analyze. And much of this difficult-to-analyze data is broadcast data, spoken language audio or podcast data. But difficult [...]

Playbook: Broadcast Monitoring for Elections

Hundreds of national and state campaigns and public office holders from both the Democratic and Republican parties have depended on TVEyes to meet their broadcast monitoring needs. In fact, more than 50 percent of the current US House of Representatives and Senate rely on TVEyes to keep them apprised [...]

Building the Case for Broadcast Monitoring

Broadcast monitoring is often used by public relations teams, which need to be alerted as soon as misinformation is reported, or key messages are omitted from a news report. These notifications allow the team to act quickly to make corrections. But there are many other uses across the enterprise [...]

The TVEyes Media Monitoring Checklist

You asked for it? You got it! Here, by popular demand, are the 17 things you should look for in a media monitoring partner: Operates 24 hours per day, 7 days per week, 365 days per year Covers all 210 of the US media markets (DMA’s) in real time with [...]

Everything You Need to Know About Broadcast Media Monitoring

How do you mitigate – or even avoid – a crisis, protect your brand, keep senior leadership on message, develop strategy or drive new business? With broadcast media monitoring, you’ll excel at every one of these challenges – and much more. With broadcast media monitoring, you stay on top of [...]

The Broadcast Monitoring Playbook for PR Agencies

As a public relations agency executive, your agency’s success is shaped by the amount of new business you win and the excellent results you consistently deliver to your clients. But how do you find and win new business that your competitors don’t know about? How do you regularly exceed [...]

Building a Crisis-Ready Organization

In the past year, scores of CEOs woke up, poured a cup of coffee, turned on the morning news and learned – many for the first time – that the company was being investigated by a state’s attorney general; or that the company was being blamed for the deadliest [...]

The New Head of PR’s First 100 Days

You’ve just landed a role as the new head of PR. You’re excited – it’s a great opportunity, and you’re confident you’ll deliver on the expectations. But where do you start? How do you quickly prove to your new manager that she made the right choice? What do you need [...]

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