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Insights2022-09-14T18:18:22-04:00

Insights

The audio and video data industry is exciting and dynamic, and changing all the time. For decades, TVEyes has led and shaped the media monitoring space, offering audio and video intelligence to data-driven decision makers around the world. Here on our Insights blog, we are pleased to share what’s new and what’s next, and our perspectives on this essential resource for business, organizations and governments alike.

Playbook: Broadcast Monitoring for Elections

Hundreds of national and state campaigns and public office holders from both the Democratic and Republican parties have depended on TVEyes to meet their broadcast monitoring needs. In fact, more than 50 percent of the current US House of Representatives and Senate rely on TVEyes to keep them apprised on [...]

Building the Case for Broadcast Monitoring

Broadcast monitoring is often used by public relations teams, which need to be alerted as soon as misinformation is reported, or key messages are omitted from a news report. These notifications allow the team to act quickly to make corrections. But there are many other uses across the enterprise [...]

The TVEyes Media Monitoring Checklist

You asked for it? You got it! Here, by popular demand, are the 17 things you should look for in a media monitoring partner: Operates 24 hours per day, 7 days per week, 365 days per year Covers all 210 of the US media markets (DMA’s) in real time with [...]

Everything You Need to Know About Broadcast Media Monitoring

How do you mitigate – or even avoid – a crisis, protect your brand, keep senior leadership on message, develop strategy or drive new business? With broadcast media monitoring, you’ll excel at every one of these challenges – and much more. With broadcast media monitoring, you stay on top [...]

CASE STUDY: Specialty Fortune 500 Retailer

For leadership at “household name” companies, brand management is crucial. And the public relations department of one Fortune 500 specialty retailer with a nationwide presence must be prepared for everything. With television and radio stations throughout the country running news and entertainment programs 24-hours-a-day, there is bound to [...]

The Broadcast Monitoring Playbook for PR Agencies

As a public relations agency executive, your agency’s success is shaped by the amount of new business you win and the excellent results you consistently deliver to your clients. But how do you find and win new business that your competitors don’t know about? How do you regularly exceed [...]

Building a Crisis-Ready Organization

In the past year, scores of CEOs woke up, poured a cup of coffee, turned on the morning news and learned – many for the first time – that the company was being investigated by a state’s attorney general; or that the company was being blamed for the deadliest wildfire [...]

CASE STUDY: Competitor Group, Inc.

When a company produces multiple public events that combine two great American pursuits – rock concerts and marathons – the events garner broadcast media mentions by the thousands. Competitor Group Inc., based in San Diego, owns and operates the Rock ‘n’ Roll Marathon Series, a year-round cycle of [...]

CASE STUDY: Sussex County, Delaware

It’s highly important for state and county governments to monitor and respond effectively to news coverage and issues aired in broadcast media. Sussex County in southern Delaware is home to about 200,000 people and relies on TVEyes to help it stay on top of coverage in local, regional [...]

The New Head of PR’s First 100 Days

You’ve just landed a role as the new head of PR. You’re excited – it’s a great opportunity, and you’re confident you’ll deliver on the expectations. But where do you start? How do you quickly prove to your new manager that she made the right choice? What do you [...]

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