Published On: October 26, 2023

By Amanda Crosby

Staying informed and ahead of the competition is paramount for businesses and other organizations alike in the fast-paced digital environment. One of the most effective ways to achieve this is through TV monitoring, a crucial tool in media intelligence. In this blog, we’ll delve into the significance of TV monitoring and why TVEyes, a leading media monitoring platform offering real-time monitoring services for more than 20 years, is continuing to shape the future of this essential space.

The importance of TV monitoring extends beyond a single use case. TVEyes helps organizations of all types harness the power of television to monitor their brands, companies, campaigns, and more. And it stands to reason: because TV remains a primary medium for the dissemination and consumption of news and information.

A Harvard Caps Harris Poll in May 2023 and a Pew News Platform Study in September 2022 both offer valuable insights into how people access news in the United States and from what sources. According to the Harvard Caps Harris Poll, TV remains the dominant source of trusted news, with a whopping 43% of respondents relying on television broadcasts. Online news sites follow closely behind at 22%, but TV holds a substantial lead.

The Pew News Platform study further corroborates the significance of television, revealing that 65% of people still get their news from TV. Radio and print publications also maintain their relevance in delivering news content to a considerable portion of the population, at 47% and 33% respectively.

Several factors contribute to television’s persistent dominance in the news industry. These include household penetration, average viewing time, and consistency. With a staggering 96.5% of US households having access to a TV, television remains one of the most accessible sources of news and information. The average daily viewing time of 3.58 hours per U.S. household signifies a substantial amount of time spent engaging with television. Moreover, 95% of Americans watch TV every day, emphasizing the reliability and consistency of television as a news source.

Television’s ability to aggregate a diverse audience is one of its strengths. It reaches a broad demographic, making it a unifying medium for news consumption. This unification is further emphasized by the role of video and audio content in shaping social media activity. Television broadcasts often form the basis for news stories shared on platforms like Facebook, YouTube, X (formerly Twitter) and TikTok. Video and audio content acts as catalysts for social media activity; it drives discussion and debate on these platforms, highlighting the significance of television in shaping social media discourse.

In conclusion, while digital platforms, social media, and online news sites have gained prominence, television continues to be a principal source of news information for a substantial portion of the American population. Its reach, accessibility, and ability to provide in-depth coverage and analysis make it a significant player in shaping public opinion and discourse. The interweaving of video and audio with social media activity further emphasizes the multimedia nature of news consumption in today’s digital age. TVEyes, with its continuous investments in language technology, its growing global broadcast capture network and its ever-expanding portfolio of TV and video monitoring capabilities and products, becomes an invaluable tool in this context. Our charge is to help you stay connected with this vital source of intelligence and to ensure you are well-informed about the news and information that matter most to you.

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