Published On: May 21, 2024

Around the world, more people than ever are turning to podcasts as a source of daily news and entertainment. That’s why we created TVEyes Global Podcast Monitoring and Data Solutions. It allows brands to monitor, measure and report on their podcast earned media mentions.

As a decades-long leader in audio and video intelligence solutions for data-driven professionals, we know that accessing this essential source of information and awareness is key. We also know there are (at least) 10 reasons today’s strategic decision makers are adding podcasts to their media intelligence efforts. And you should too.

10 Reasons to Add Podcasts to Your Media Intelligence Strategies:

  1. Media Landscape Awareness: Monitoring podcasts allows brands to stay informed about the evolving media landscape. Podcasts have become a significant part of modern media consumption habits, and understanding trends and emerging topics in this space is crucial for staying relevant.
  2. Brand Mentions: Podcasts are a growing platform where brands are mentioned or discussed. Monitoring podcasts allows brands to track these mentions in real-time, enabling them to gauge sentiment and respond accordingly.
  3. Audience Insights: Podcasts attract diverse audiences with specific interests. By monitoring podcasts relevant to their industry or target demographic, brands can gain valuable insights into audience preferences, trends, and sentiments.
  4. Market Research: Podcasts often provide insights into consumer trends, preferences, and pain points within specific industries or demographics. Monitoring podcasts can serve as a form of market research, helping brands gather valuable intelligence to inform product development, marketing strategies, and messaging.
  5. Crisis Management: Podcasts provide a platform for discussions that can impact a brand’s reputation, both positively and negatively. Monitoring podcasts allows brands to quickly identify and address any emerging issues or crises before they escalate.
  6. Competitive Analysis: By analyzing competitor mentions, partnerships, and audience engagement, brands can gain insights into competitor strategies and identify areas for differentiation.
  7. Content Opportunities: Podcasts often feature discussions on relevant topics and trends within an industry. By monitoring podcasts, brands can identify content opportunities, such as guest appearances or sponsored segments, to enhance their visibility and credibility.
  8. Media Coverage Tracking: Podcasts are a part of the media landscape, alongside traditional outlets such as news websites and TV. Monitoring podcasts ensures comprehensive media coverage tracking, allowing brands to measure the impact of their campaigns across different channels.
  9. Brand Perception: Podcasts provide a platform for organic conversations about brands, products, and industry-related topics. By monitoring these conversations, brands can gain insights into how they are being perceived by consumers and adjust their messaging and strategies accordingly.
  10. ROI Measurement: Monitoring podcasts allows brands to track the impact of their podcast-related initiatives and investments. By measuring metrics such as brand mentions, audience engagement, and website traffic referrals, they can assess the ROI of their podcasting efforts and optimize their strategies.

To learn more about how to integrate podcasts into your media intelligence strategy, please contact us at