Sometimes, the biggest wins in communications aren’t about what’s said, they’re about how quickly and clearly you can show it. At AAA, the Public Relations team plays a critical role in protecting the brand, supporting business lines, and keeping stakeholders informed and aligned. But without the right tools, tracking media coverage, measuring performance, and reporting outcomes can be time-consuming and difficult to scale.
As the team responsible for guiding AAA’s brand reputation and shaping public perception, PR needed a way to work smarter, faster, and more visibly across the organization. TVEyes made that possible.
Ellen, Director of External Communications, brought TVEyes to AAA over a decade ago. Since then, it’s become an essential part of her team’s daily operations. From campaign planning and real-time crisis response to polished reporting for executive leadership, TVEyes helps the team communicate with clarity, confidence, and speed.
“PR is often misunderstood, but TVEyes helps us show exactly what we do and why it matters.”
— Ellen, Director of External Communications, AAA
With TVEyes, Ellen’s team tracks coverage across TV, radio, podcasts, and online video, all in one platform. They can easily edit clips, hyperlink results, and generate professional, presentation-ready reports in minutes. Instead of spending hours compiling data, the team can focus on strategy, storytelling, and elevating the AAA brand.
The impact speaks for itself:
- Time Saved: Manual media tracking is now automated, freeing up hours each week.
- Smarter Strategy: Real-time insights help the team adjust messaging, guide outreach, and identify what’s resonating.
- Stronger Visibility: Executive teams receive crisp, clear reports, including sizzle reels that showcase PR’s wins.
- Crisis Preparedness: The team instantly sees where AAA is being mentioned, helping shape rapid, informed responses.
- Competitive Intel: AAA monitors how other brands show up in the media and tailors messaging accordingly.
- Localized Relevance: The team tracks local affiliate coverage and customizes outreach based on trending topics.
- Data-Backed Planning: TVEyes supports both real-time and historical analysis, giving AAA the context to plan smarter.
And the results? A more respected, more visible communications function, with the data to back it up. What began as a search for a better monitoring solution became something much more:
A trusted partner that helps AAA turn media coverage into a communications strategy.
