Data in Action
See How it Works
The audio and video data industry is constantly evolving, transforming how businesses, organizations, and teams make informed decisions. For years, TVEyes has empowered data-driven leaders with powerful audio and video intelligence. Here, we showcase Data in Action—real-world examples of TVEyes at work, sharing use cases, insights, and innovative approaches to leveraging media data. Explore our latest news, blogs, case studies, and features below to see data driving decisions.
AI Isn’t Disrupting Media Monitoring. It’s Supercharging It.
Written by Prasad Tungaturthy, TVEyes' Vice President of Engineering - Every week I hear the same question: “Will AI disrupt media monitoring?” My answer:
10 Benefits of Public Relations for Sports Organizations
In the modern sports industry, PR isn’t just support—it’s a competitive advantage. It’s the strategy behind every press release, fan interaction, and media moment. It’s
Global Media Monitoring: Fewer Borders, More Insight
Global media monitoring expansion is driven by a common problem: influence is global, but insight into the data can often be messy. The solution?
How A College Basketball Team Turned a Viral Trash Can into a $5M Game-Day Win
Sometimes, the most memorable marketing campaigns don’t start with a strategy session — they start with a trash can. For the University of Nebraska
Podcast Statistics and Trends: Key Insights for Marketers in 2025
TL;DR The State of Podcasting in 2025 Podcasting continues to grow globally, with more listeners and time spent weekly. Demographics: Who's Listening? Younger listeners
What Is Media Monitoring? How It Works and Benefits
TL;DR: 1. Why Media Monitoring Matters Brand perception can shift overnight, you need to stay ahead fast. 2. What Is Media Monitoring? Track mentions across
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How AI Can Improve Your Market Research
TL;DR: AI for market research is transforming the way businesses gather and interpret consumer insights. By automating data collection, enabling real-time analysis, and generating predictive
Making Every Mention Count: How AAA’s PR Team Uses TVEyes to Lead with Strategy and Speed
Sometimes, the biggest wins in communications aren’t about what’s said, they’re about how quickly and clearly you can show it. At AAA, the
Comfort Is the Enemy: Year End Reflections From a Sales Leader in an AI Obsessed Industry
Comfort is easy. Growth is not. We did not choose this career because we wanted it easy. We chose it because we are more successful when we push ourselves.
No More Spreadsheets: How to use the Media Center to Collect and Organize Your Brand’s Broadcast Mentions
Historically, media monitoring has been a time-consuming and manual process, often involving the organization of mentions in spreadsheets, Word documents, or PowerPoint presentations. Unfortunately,
