Data in Action

See How it Works

The audio and video data industry is constantly evolving, transforming how businesses, organizations, and teams make informed decisions. For years, TVEyes has empowered data-driven leaders with powerful audio and video intelligence. Here, we showcase Data in Action—real-world examples of TVEyes at work, sharing use cases, insights, and innovative approaches to leveraging media data. Explore our latest news, blogs, case studies, and features below to see data driving decisions.

  • The Ultimate Guide to Using a Media Coverage Service for Brand Monitoring

    In the fast-paced world of modern communications, brand monitoring is no longer optional,it’s essential. Whether you’re managing public relations for a growing brand or

  • Media Coverage Service: A Complete Guide for PR Professionals

    In an age where public perception moves at the speed of a headline, media coverage services have become essential for public relations professionals tasked with

  • AI Isn’t Disrupting Media Monitoring. It’s Supercharging It.

    Written by Prasad Tungaturthy, TVEyes' Vice President of Engineering - Every week I hear the same question: “Will AI disrupt media monitoring?” My answer:

  • 10 Benefits of Public Relations for Sports Organizations

    In the modern sports industry, PR isn’t just support—it’s a competitive advantage. It’s the strategy behind every press release, fan interaction, and media moment.

  • Global Media Monitoring: Fewer Borders, More Insight

    Global media monitoring expansion is driven by a common problem: influence is global, but insight into the data can often be messy. The solution?

  • How A College Basketball Team Turned a Viral Trash Can into a $5M Game-Day Win

    Sometimes, the most memorable marketing campaigns don’t start with a strategy session — they start with a trash can. For the University of Nebraska

  • Podcast Statistics and Trends: Key Insights for Marketers in 2025

    TL;DR The State of Podcasting in 2025 Podcasting continues to grow globally, with more listeners and time spent weekly. Demographics: Who's Listening? Younger listeners

  • What Is Media Monitoring? How It Works and Benefits

    TL;DR: 1. Why Media Monitoring Matters Brand perception can shift overnight, you need to stay ahead fast. 2. What Is Media Monitoring? Track mentions across

  • How AI Can Improve Your Market Research

    TL;DR: AI for market research is transforming the way businesses gather and interpret consumer insights. By automating data collection, enabling real-time analysis, and generating predictive

  • Making Every Mention Count: How AAA’s PR Team Uses TVEyes to Lead with Strategy and Speed

    Sometimes, the biggest wins in communications aren’t about what’s said, they’re about how quickly and clearly you can show it. At AAA, the