Using TVEyes to Gauge Public Opinion, Test Messaging

The Wesleyan Media Project was established in 2010 to track advertising in

federal election cycles. Since then, WMP has been providing real-time

information spending in federal elections, as well as public sentiment on key

election issues, with the goal of developing a definitive database that enhances

the ability of scholars, citizens, and journalists to access and to use public

information to understand the varied influences on American democracy in

general and political campaigns in particular.

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