Using TVEyes to Gauge Public Opinion, Test Messaging
The Wesleyan Media Project was established in 2010 to track advertising in
federal election cycles. Since then, WMP has been providing real-time
information spending in federal elections, as well as public sentiment on key
election issues, with the goal of developing a definitive database that enhances
the ability of scholars, citizens, and journalists to access and to use public
information to understand the varied influences on American democracy in
general and political campaigns in particular.
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