Fed up with unreliable service, the specialist and his P.R. team wanted to find something new. He tried out a free trial of TVEyes and his decision became clear. “We could see pretty transparently what we would be getting, and it was exactly what we were looking for,” he says. “When we looked further, we found useful capabilities of TVEyes that we didn’t even know we needed. It was a done deal.”
The specialist found that outages and bugs were a story of the past. If an issue with the brand, customer service, or a product arises, the company is informed of a station’s broadcast only a couple of minutes after the clip first airs. Receiving word so quickly, according to the specialist, is a huge advantage. Within moments, a link with the attached video clip can be passed between company employees.
“It’s so important to know what is being said about our company on the airwaves and this allows us to do that effectively and to take action if needed,” he says. “If we need to get the point across that a news story is harming local business conditions for our local operators, we can forward a clip directly and let them and everyone else see what it looks like.”
TVEyes benefits the company not only reactively but proactively as well. “If we have a store opening or a marketing campaign or a product that we’re trying to tell the world about, TVEyes comes in handy,” he says.